Hotjar heat map: Content page click map
February 9, 2020

Hotjar is an excellent tool for understanding user behavior. Often, we look at our own sites and think they are very intuitive. That is because we built them. However, the average visitor may navigate your site differently. Hotjar exposes user paths and frustrations you may be oblivious to. Read more…


The Yubari King, a melon of status!
December 23, 2019

Yubari King with slicesIn Japan, certain fruits are regarded as prized luxuries. Special care is taken to grow these fruits and they sell for a high price in lavish shops. The Yubari King, or Hokkaido melon, can be found in these shops. As the name would suggest, this melon originates from the Hokkaido region of Japan. Read More…


Google Search Console report: Top Search Terms
August 25, 2019

Google Search Console ReportI created this report with Google Search Console, it is a list of the top 10 search terms I rank for. I made this report because I wanted to know how many people were seeing my site in the SERP, intentionally or unintentionally. Read More…


Confronting white supremacy in Canada
June 7, 2019

Confronting White SupremacyFrom September 11, 2001 to the mid-2010s Islamic terrorism stood as Canada’s principal national security threat. Recent domestic and international changes have required Public Safety Canada (Canada’s federal department of public safety and emergency management) to expand its focus. While Islamic terrorism does remain a concern, several other threats have increased in magnitude. Read More…


Google Analytics report: Global Site Traffic
April 28, 2019

International Reach

I created this report because I wanted to see an analysis of my site’s global reach. I have excluded domestic users, because I wanted to see who is viewing my content outside of Canada. Read More…